Corporate Innovation Strategies

Corporate Social Responsibility and Shared Value Creation

Volume 33 - Smart Innovation SET Coordinated by Dimitri Uzunidis

Corporate Innovation Strategies

Nacer Gasmi, University Bourgogne Franche-Comté, France

ISBN : 9781786306548

Publication Date : February 2021

Hardcover 218 pp

165.00 USD



Corporate social responsibility (CSR) is simply the maximization of a company’s value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose.

Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage.

This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.


Part 1. Analysis of Factors Incentivizing Companies to Develop CSV-based Strategies for Societal Innovations
1. Foundations of the Societal Strategy Based on Creating Shared Value (CSV).
2. CSR as a Lever Which Corrects and/or Anticipates Potential Damage to the Company.
3. Innovation and Ecosystem as Key to the Success of CSV-based Societal Strategies.
4. Value of Impact Investment for Societal Innovations.
5. Development Strategies of CSV-based Innovative Business Models.

Part 2. Analysis of the Different Environmental Innovation Strategies Developed by One Company and their Impact in Terms of CSV
6. Analysis of Societal Strategies Based on Ethical Values and their Limitations with Respect to CSV.
7. Analysis of CSV-based Environmental Innovation Strategies Developed by a Company and their Impact.
8. Analysis of Specific Environmental Innovation Strategies to Each Activity of the Decathlon Group.

Part 3. Analysis of Social Innovation Strategies Based on CSV and their Impact on the Company and Society
9. Foundations of Social Innovations for Consumers.
10. Analysis of Various Managerial Innovations Likely to Motivate Employees to Engage in their Work.

About the authors/editors

Nacer Gasmi is a Doctor of Management Science and Maître de conférences at the University Bourgogne Franche-Comté, France. His work at CREGO (Center for research in organizational management) and at the Institute of Business Administration focuses on organizational strategy and management.