Edited by
Sylvie Christofle, Université Côte d’Azur and Institut du tourisme Côte d’Azur, France.
ISBN : 9781786309945
Publication Date : June 2025
Hardcover 224 pp
165.00 USD
Co-publisher
In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these upheavals call for agility on the part of tourism territories and organizations at various levels.
Tourism Agility in Times of Crisis and Uncertainty 1 proposes a multidisciplinary approach to questioning tourism agility in terms of uncertainty, technology and society. This first volume analyzes various discourses around the notion of major crises, proposing agile responses for a different kind of tourism, mixing theoretical solutions and management approaches, while addressing the question of resilience within the tourism sector. Reflections revolve around the digital skills of companies, while agile vectors – linking artificial intelligence and the quest for meaning – are also examined.
Finally, the societal and social approach to tourism agility highlights the crucial issues of relations between tourists and locals, as well as the contemporary dynamics of visitor–host interactions in the context of agritourism.
Part 1. Contextualization and Analyses in Times of Uncertainty.
1. Tourism in the Local and National Press: Study of the Impact on the Pre- and Post-Covid Discourse, Sascha Diwersy, Jean-Christophe Gay, Véronique Magri and Laurent Vanni.
2. Covid-19 Health Crisis and Tourism: Analyses in the 2020–2022 Francophone Scientific Literature, Cyril Martin-Colonna and Boualem Kadri.
3. Toward A Different Tourism? Theoretical Solutions to Consider, Avenues to Explore, Jacques Spindler and David Huron.
4. Resilience of a Tourist Destination in the Post-Covid-19 Era: The Case of Val d’Europe Agglomération, Nathalie Fabry and Sylvain Zeghni.
Part 2. Tourism Agility: Between Technology and Society.
5. Identification of Digital Skills: A Study of Peruvian Tourist Businesses, Otto Regalado-Pezúa, Leonardo Toro and Juan Carlos Sosa Varela.
6. Artificial Intelligence and the Search for Meaning in Support of Marketing Agility in Tourism, Denis Bories and Paul-Emmanuel Pichon.
7. Relationship to Otherness: The Role of Interactions Between Tourists and the Inhabitants of a Territory, Patrizia Laudati, Claudine Batazzi and Henri Alexis.
8. Reconciling Tourism and Agricultural Agility: On-Farm Activities and “Agritourists”, Alexis Annes, Jacinthe Bessière and Noémie Ravas.
Sylvie Christofle is Senior Lecturer in Geography at the Université Côte d’Azur and Deputy Scientific Director of the Institut du tourisme Côte d’Azur, France. Her work focuses on event tourism, MICE (Meeting Incentive Convention Event), territorial marketing, regenerative tourism and smart tourism territories.
