Sourou Meatchi, University of Angers, France.
ISBN : 9781836690191
Publication Date : September 2025
Hardcover 244 pp
165.00 USD
Co-publisher
Today, Revenue Management is a key practice in the air transport, tourism and hotel industries. Originally known as Yield Management, Revenue Management has gradually evolved into an integral revenue optimization strategy for businesses characterized by capacity constraints and fluctuating demand.
Revenue Management in the Age of Artificial Intelligence explores, through numerous case studies and concrete examples, the principles, models and applications of Revenue Management, while addressing the ethical challenges and prospects offered by digital technology and artificial intelligence. This book is aimed at professionals, students, researchers and anyone wishing to understand the dynamics of price management in a constantly changing economic environment. It highlights the importance of transparency and fairness in maintaining consumer confidence, while demonstrating that Revenue Management is much more than a simple pricing technique: it is an essential strategic tool for many service companies.
1. What is Revenue Management?
2. Revenue Management Models for the Tourism, Hotel and Transport Industries.
3. Revenue Management Perceptions and Consumer Behavior.
4. Qualitative Study of Affective Reactions to Revenue Management.
5. Measuring Perceived Unfairness in Revenue Management.
6. Testing an Empirical Model of Responsible Revenue Management in the Hotel Sector.
7. Towards Ethical and Responsible Revenue Management in the Tourism Sector.
Sourou Meatchi is Senior Lecturer in Management Sciences at the University of Angers, within the ESTHUA National Institute of Tourism, France. As a member of the Economics and Management Research Laboratory (GRANEM), his scientific research focuses on Revenue Management, the digital transformation of VSEs and SMEs, and the economics of tourism in emerging countries.
